Deluxe
DLX on NYSE. Deluxe sells payment and data services to small businesses, banks, and consumer brands. Market value $1.1bn.
Ranked 738 of 1,305 on tonight’s list. On the list every night since 10 September 2026.
For every $100 of what the whole company costs, it produced $16.18 of spare cash last year. A savings account pays about 4.
You pay 10.6 years of operating profit for the business. The average large US company costs around 18.
The filings do not give us enough to work this out.
Five years of cash, in billions
| Revenue | $2.0bn | $2.2bn | $2.2bn | $2.1bn | $2.1bn |
| Operating margin | 7.0% | 7.6% | 7.3% | 9.1% | 10.9% |
| Debt to equity | n/a | n/a | n/a | n/a | n/a |
| Shares outstanding | 0.04bn | 0.04bn | 0.04bn | 0.04bn | 0.04bn |
Health checks
- Free cash flow positive3 of 5 years
- Accounting looks honest (Beneish)Not enough data
- Financial strength (Piotroski)6 of 9
- Profit backed by cash (accruals)Yes
- Debt2.48× equity
- Revenue growth, five yearsSlow, 1.3% a year
- Buying back its own sharesNo, 6% more shares since 2021
Dates
Funds that own it
None of the funds we track holds it.
Insiders
We do not track insider filings for this company yet.
What could go wrong
Cheap for a reason is the question the numbers cannot answer. Whether the price already reflects the risks is what the deep dive is for.
The deep dive
Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.
- What the business is worth, as a range, and the margin of safety at today’s price
- Prices to start buying, buy, and buy hard
- The three things that would make this a mistake
- Every number footnoted to the filing it came from
Your first deep dive is free.
Not advice. Numbers on this page come from SEC filings and are updated each night; the five-year figures are rounded.